How Attitudes Are Formed Essay Example | Topics and Well Written Essays - 500 words

How Attitudes Are Formed - Essay ExampleAttitudes once formed play a vital role in governing the behaviors of the people (Albarracin, Johnson & Zanna, 2005). Many factors evict have an influence on forming the attitude of the people, which includes learning from social environment, evaluation of social aspects, personalized beliefs, cultural and religious norms, heredity factors, and personal or family life experiences. Since the attitude is directly in proportion to behaviors and behaviors have a direct jounce on the actions of an individual, therefore, a positive attitude can only come under formation when unitarys perception is optimistic. Cognitive, behavioral, and affective components also help in forming ones attitude. There can be many theories that define how a person can form his attitude, amongst which two theories Mere photo and Classical Conditioning comes under discussion below (Albarracin, Johnson & Zanna, 2005). Mere Exposure is one theory that defines that a recu rring confrontation with an object or a person presides over the fondness of an individual as it influences the perception. For example, if a person is repeatedly watching a television serial or listens to a call repeatedly, each time his understanding of the images he watch or the sound he listen becomes burst and his perception transforms into either his liking or boredom (Fiske, 2010).